:root {
  --color-bg: #f3f2f2;
  --color-surface: #eae9e9;
  --color-surface-2: #f8f4f4;
  --color-text: #201e1d;
  --color-muted: rgba(32, 30, 29, 0.64);
  --color-accent: #ec3013;
  --color-accent-dark: #ae1800;
  --color-divider: rgba(32, 30, 29, 0.24);
  --font-body: "Archivo", system-ui, sans-serif;
  --page-width: 1240px;
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-5: 24px;
  --space-6: 32px;
  --space-7: 40px;
  --space-8: 56px;
  --space-9: 72px;
  --space-10: 96px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--color-bg);
  color: var(--color-text);
  font-family: var(--font-body);
  font-size: 15px;
  line-height: 1.55;
}

img {
  display: block;
  width: 100%;
  max-width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(1) contrast(1.08);
}

a {
  color: inherit;
  text-decoration: none;
}

p,
h1,
h2,
h3,
figure,
ul {
  margin: 0;
}

:focus-visible {
  outline: 2px solid var(--color-accent);
  outline-offset: 3px;
}

.wrap {
  width: min(100% - 48px, var(--page-width));
  margin: 0 auto;
}

.section {
  padding: var(--space-9) 0 0;
}

.site-header {
  border-bottom: 2px solid var(--color-divider);
}

.site-nav {
  display: flex;
  align-items: center;
  gap: var(--space-5);
  min-height: 84px;
  padding: var(--space-3) 0;
}

.brand {
  margin-right: auto;
  font-size: 18px;
  font-weight: 800;
  letter-spacing: -0.02em;
}

.brand span {
  color: var(--color-accent);
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 28px;
}

.nav-links a {
  font-size: 14px;
}

.nav-links a:hover,
.nav-links a[aria-current="page"] {
  color: var(--color-accent);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  padding: 0 20px;
  border: 1px solid transparent;
  font-size: 14px;
  font-weight: 800;
  transition: background-color 0.18s ease, color 0.18s ease, border-color 0.18s ease;
}

.btn-primary {
  background: var(--color-accent);
  color: var(--color-bg);
}

.btn-primary:hover {
  background: var(--color-accent-dark);
}

.btn-secondary {
  border-color: var(--color-divider);
}

.btn-secondary:hover,
.text-link:hover {
  color: var(--color-accent);
}

.btn-light {
  background: var(--color-bg);
  color: var(--color-accent);
}

.eyebrow {
  margin-bottom: var(--space-5);
  color: var(--color-accent);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.eyebrow-light {
  color: rgba(243, 242, 242, 0.8);
}

.hero-grid,
.service-block,
.case-study {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr);
  gap: clamp(28px, 4vw, 56px);
  align-items: end;
}

.hero-copy h1,
.page-intro h1 {
  max-width: 12ch;
  font-size: clamp(46px, 7vw, 92px);
  line-height: 0.98;
  letter-spacing: -0.03em;
}

.hero-copy .lead,
.page-intro .lead {
  max-width: 42rem;
  margin-top: 28px;
  font-size: 19px;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 36px;
}

.media-frame {
  overflow: hidden;
  background: #d7d3d3;
}

.media-tall {
  aspect-ratio: 4 / 5;
  min-height: 340px;
}

.media-card {
  aspect-ratio: 16 / 9;
}

.media-portrait {
  aspect-ratio: 3 / 4;
  min-height: 320px;
}

.media-case {
  aspect-ratio: 4 / 5;
  min-height: 360px;
}

.stats-grid,
.capability-grid,
.industry-grid,
.work-grid,
.engagement-grid,
.process-grid,
.metric-grid,
.footer-links {
  display: grid;
}

.stats-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 2px solid var(--color-divider);
  border-bottom: 2px solid var(--color-divider);
}

.stat-card {
  padding: 40px 32px;
}

.stat-card + .stat-card {
  border-left: 2px solid var(--color-divider);
}

.stat-card strong,
.metric-grid strong {
  display: block;
  font-size: clamp(44px, 5vw, 72px);
  line-height: 1;
  letter-spacing: -0.04em;
}

.stat-card strong span {
  color: var(--color-accent);
}

.stat-card p,
.industry-grid p,
.capability-card p,
.work-card p,
.engagement-grid p,
.process-grid p,
.service-copy p,
.case-client,
.case-text p,
.metric-grid p,
.site-footer p {
  color: var(--color-muted);
}

.section-head {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: var(--space-5);
  margin-bottom: var(--space-7);
}

.section-head h2,
.contact-band h2,
.service-copy h2,
.case-copy h2 {
  font-size: clamp(32px, 4vw, 56px);
  line-height: 1.02;
  letter-spacing: -0.03em;
}

.text-link {
  color: var(--color-accent);
  font-weight: 600;
}

.capability-grid,
.work-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 2px;
  background: var(--color-divider);
}

.capability-card,
.work-card,
.engagement-grid article {
  background: var(--color-bg);
}

.capability-card {
  padding: 40px;
}

.card-index,
.process-index {
  color: var(--color-accent);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.08em;
}

.capability-card h3,
.industry-grid h3,
.work-card h3,
.engagement-grid h3,
.process-grid h3,
.case-text h3 {
  margin-top: 14px;
  font-size: 22px;
  line-height: 1.15;
}

.capability-card p {
  margin-top: 12px;
}

.tag-list {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  padding: 0;
  list-style: none;
  margin-top: 18px;
}

.tag-list-inline {
  margin-top: 32px;
}

.tag,
.tag-list li {
  display: inline-flex;
  align-items: center;
  min-height: 28px;
  padding: 0 10px;
  background: var(--color-surface-2);
  color: rgba(32, 30, 29, 0.82);
  font-size: 11px;
}

.tag-accent {
  background: #fff2ef;
  color: #7c1405;
}

.tag-outline {
  border: 1px solid var(--color-accent);
  background: transparent;
  color: var(--color-accent);
}

.industry-grid,
.process-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 2px solid var(--color-divider);
}

.industry-grid article,
.process-grid article {
  padding: 28px 24px 36px;
}

.industry-grid article + article,
.process-grid article + article {
  border-left: 2px solid var(--color-divider);
}

.work-card {
  display: flex;
  flex-direction: column;
  gap: 14px;
  min-height: 100%;
  padding: 32px;
}

.work-card strong {
  margin-top: auto;
  color: var(--color-accent);
  font-size: 14px;
}

.page-intro {
  padding-bottom: 8px;
}

.service-section,
.case-section {
  padding-top: 0;
}

.service-block,
.case-study {
  align-items: center;
  padding: 64px 0;
  border-top: 2px solid var(--color-divider);
}

.service-block-reverse,
.case-study-reverse {
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
}

.service-block-reverse .media-frame,
.case-study-reverse .media-frame {
  order: 2;
}

.service-copy p + .detail-list,
.case-client + .case-text {
  margin-top: 24px;
}

.detail-list {
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--color-divider);
}

.detail-list li {
  padding: 14px 0;
  border-bottom: 1px solid var(--color-divider);
  font-size: 15px;
}

.engagement-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 2px;
  background: var(--color-divider);
  border: 2px solid var(--color-divider);
}

.engagement-grid article {
  padding: 32px;
}

.process-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
  margin-top: 32px;
}

.case-copy {
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.case-client {
  font-size: 15px;
}

.case-text {
  display: grid;
  gap: 10px;
}

.case-text h3 {
  margin-top: 8px;
  font-size: 13px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.metric-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  border-top: 2px solid var(--color-divider);
  margin-top: 8px;
}

.metric-grid > div {
  padding: 20px 20px 8px 0;
}

.metric-grid > div + div {
  padding-left: 20px;
  border-left: 2px solid var(--color-divider);
}

.contact-band {
  margin-top: var(--space-10);
  background: var(--color-accent);
  color: var(--color-bg);
}

.contact-layout {
  display: flex;
  justify-content: space-between;
  gap: var(--space-7);
  padding: 88px 0;
}

.contact-layout h2 {
  max-width: 12ch;
}

.contact-actions {
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  gap: 16px;
}

.contact-actions p {
  color: rgba(243, 242, 242, 0.85);
}

.site-footer {
  border-top: 2px solid var(--color-divider);
}

.footer-top {
  display: flex;
  justify-content: space-between;
  gap: 48px;
  padding: 48px 0;
}

.footer-brand {
  display: inline-block;
  margin-bottom: 12px;
}

.footer-top > div:first-child {
  max-width: 320px;
}

.footer-links {
  grid-template-columns: repeat(2, minmax(120px, auto));
  gap: 56px;
}

.footer-links div {
  display: grid;
  gap: 8px;
}

.footer-links p {
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.footer-bottom {
  padding: 0 0 32px;
  font-size: 12px;
}

@media (max-width: 960px) {
  .site-nav {
    flex-wrap: wrap;
    min-height: auto;
    padding: 20px 0;
  }

  .brand {
    margin-right: 0;
  }

  .nav-links {
    order: 3;
    width: 100%;
    flex-wrap: wrap;
    gap: 16px 24px;
  }

  .hero-grid,
  .service-block,
  .service-block-reverse,
  .case-study,
  .case-study-reverse,
  .stats-grid,
  .industry-grid,
  .work-grid,
  .engagement-grid,
  .process-grid,
  .metric-grid {
    grid-template-columns: 1fr;
  }

  .service-block-reverse .media-frame,
  .case-study-reverse .media-frame {
    order: 0;
  }

  .stat-card + .stat-card,
  .industry-grid article + article,
  .process-grid article + article,
  .metric-grid > div + div {
    border-left: 0;
    border-top: 2px solid var(--color-divider);
  }

  .metric-grid > div,
  .metric-grid > div + div {
    padding-left: 0;
  }

  .contact-layout,
  .footer-top {
    flex-direction: column;
  }
}

@media (max-width: 640px) {
  .wrap {
    width: min(100% - 32px, var(--page-width));
  }

  .section {
    padding-top: 56px;
  }

  .site-nav {
    gap: 16px;
  }

  .btn {
    width: 100%;
  }

  .hero-actions {
    flex-direction: column;
  }

  .capability-card,
  .work-card,
  .engagement-grid article,
  .industry-grid article,
  .process-grid article,
  .stat-card {
    padding-left: 24px;
    padding-right: 24px;
  }

  .contact-band {
    margin-top: 72px;
  }

  .contact-layout {
    padding: 64px 0;
  }
}